BUILDING SYSTEMS THAT SEE WHAT YOU CAN’T. ACT ON WHAT YOU NOW DO.

We help agencies, operators, and founders embed clarity at the root of everything—using precision-built GPTs and protocols that kill noise, surface blind spots, and scale insight without adding friction.

We help agencies, operators, and founders embed clarity at the root of everything—using precision-built GPTs and protocols that kill noise, surface blind spots, and scale insight without adding friction.

Ayrah Voss Profile photo
Ayrah Voss Profile photo
Ayrah Voss Profile photo

Protocol Co. turns perception into infrastructure.

[Our Story]

[Our Story]

SOMETHING REAL IN ALL THE NOISE

This didn’t start as a business. It started as a way of seeing.

After years inside the churn—advising founders, fixing positioning, translating intuition into action—we saw the same pattern: The real problem is never the one being solved.

And the right move is usually hidden in plain sight.

Protocol Co. was built to surface what’s real. To turn buried clarity into repeatable systems. To replace guesswork with grounded perception.

And to give operators, creatives, and teams the one thing they’ve been missing:

A signal they could finally build on.

[REAL WORDS. REAL IMPACT.]

“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”

Chelsea Burns

The Marketing Psychologist

Emiliana Newman

[REAL WORDS. REAL IMPACT.]

“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”

Chelsea Burns

The Marketing Psychologist

Emiliana Newman

[REAL WORDS. REAL IMPACT.]

“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”

Chelsea Burns

The Marketing Psychologist

Emiliana Newman

More real words

It felt like seeing my whole life in a way that finally made sense.

Daniel Foster

Jay Goyal

Filmmaker + Brand Strategist

This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sophia Martinez

Sebastian Hidalgo

Head of Sales @DURINDAL_US

This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sophia Martinez

Sebastian Hidalgo

Head of Sales @DURINDAL_US

This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sophia Martinez

Sebastian Hidalgo

Head of Sales @DURINDAL_US

I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

James Reynolds

Alli Covington

BOD

I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

James Reynolds

Alli Covington

BOD

I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

James Reynolds

Alli Covington

BOD

CLARITY = SPEED

You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.

CLARITY = SPEED

You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.

CLARITY = SPEED

You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.