BUILDING SYSTEMS THAT SEE WHAT YOU CAN’T. ACT ON WHAT YOU NOW DO.
We help agencies, operators, and founders embed clarity at the root of everything—using precision-built GPTs and protocols that kill noise, surface blind spots, and scale insight without adding friction.
We help agencies, operators, and founders embed clarity at the root of everything—using precision-built GPTs and protocols that kill noise, surface blind spots, and scale insight without adding friction.



Protocol Co. turns perception into infrastructure.
[Our Story]
[Our Story]
SOMETHING REAL IN ALL THE NOISE
This didn’t start as a business. It started as a way of seeing.
After years inside the churn—advising founders, fixing positioning, translating intuition into action—we saw the same pattern: The real problem is never the one being solved.
And the right move is usually hidden in plain sight.
Protocol Co. was built to surface what’s real. To turn buried clarity into repeatable systems. To replace guesswork with grounded perception.
And to give operators, creatives, and teams the one thing they’ve been missing:
A signal they could finally build on.
[How We Work]
[How We Work]
Our Approach & Philosophy
Where beauty functions. And function transmits.

User-First Clarity
We don’t just design for users—we design from their perspective. Every system starts with understanding what’s actually being felt, missed, or misunderstood. From there, clarity becomes inevitable.

User-First Clarity
We don’t just design for users—we design from their perspective. Every system starts with understanding what’s actually being felt, missed, or misunderstood. From there, clarity becomes inevitable.

User-First Clarity
We don’t just design for users—we design from their perspective. Every system starts with understanding what’s actually being felt, missed, or misunderstood. From there, clarity becomes inevitable.

Design With a Job to Do
We build beautiful things—but only when beauty serves function. Every layout, interaction, and aesthetic choice is intentional: to cut through noise, elevate understanding, and create movement.

Design With a Job to Do
We build beautiful things—but only when beauty serves function. Every layout, interaction, and aesthetic choice is intentional: to cut through noise, elevate understanding, and create movement.

Design With a Job to Do
We build beautiful things—but only when beauty serves function. Every layout, interaction, and aesthetic choice is intentional: to cut through noise, elevate understanding, and create movement.

Strategic Signal Transmission
Creativity without purpose is decoration. We embed strategy inside the design process—merging UX, psychology, and decision theory to deliver signal that sticks and spreads.

Strategic Signal Transmission
Creativity without purpose is decoration. We embed strategy inside the design process—merging UX, psychology, and decision theory to deliver signal that sticks and spreads.

Strategic Signal Transmission
Creativity without purpose is decoration. We embed strategy inside the design process—merging UX, psychology, and decision theory to deliver signal that sticks and spreads.

Scalable by Default
Everything we make is built to expand. Systems evolve with you—adapting to platforms, teams, and timelines—without losing their signal.

Scalable by Default
Everything we make is built to expand. Systems evolve with you—adapting to platforms, teams, and timelines—without losing their signal.

Scalable by Default
Everything we make is built to expand. Systems evolve with you—adapting to platforms, teams, and timelines—without losing their signal.
[Tech Stack]
My Tech Arsenal
My go-to tools for crafting seamless digital experiences.
Framer
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Framer
100%
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
Open Ai
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Open Ai
95%
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
90%
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Creative Cloud
90%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
Creative Cloud
90%
Creative Cloud is my go-to suite for high-end design and creative work. I leverage its powerful tools—Photoshop for image manipulation, Illustrator for vector graphics, and XD for UI/UX prototyping—to craft polished, professional designs. Its seamless integration across applications enhances efficiency and workflow precision.
85%
Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.
85%
Google is my essential toolkit for productivity and collaboration. I rely on its ecosystem—Docs for content creation, Drive for seamless file management, and Meet for client communication—to streamline workflows and enhance efficiency. Its cloud-based approach ensures accessibility and real-time collaboration from anywhere.
JavaScript
75%
JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.
JavaScript
75%
JavaScript is my dynamic scripting language of choice. I use it to create interactive, responsive web experiences, enhancing user engagement and functionality. Its versatility across front-end and back-end development makes it an essential tool for building seamless, high-performance digital solutions.
HTML
75%
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
HTML
75%
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
CSS
70%
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
CSS
70%
CSS3 is my styling and layout powerhouse. It's instrumental in creating visually appealing websites by controlling everything from fonts and colors to the responsive design that adapts to various screen sizes.
Notion
65%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
65%
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
React
65%
React is my dynamic web development framework. I apply it to build interactive web applications with rich user interfaces. It's instrumental in creating engaging, responsive, and data-driven web experiences.
React
65%
React is my dynamic web development framework. I apply it to build interactive web applications with rich user interfaces. It's instrumental in creating engaging, responsive, and data-driven web experiences.
[REAL WORDS. REAL IMPACT.]
“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”
Chelsea Burns
The Marketing Psychologist

[REAL WORDS. REAL IMPACT.]
“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”
Chelsea Burns
The Marketing Psychologist

[REAL WORDS. REAL IMPACT.]
“This was the cornerstone piece to everything I’ve been building.
It named what I hadn’t been able to say.
It made it impossible to go back to how I was operating before.”
Chelsea Burns
The Marketing Psychologist

More real words
It felt like seeing my whole life in a way that finally made sense.

Jay Goyal
Filmmaker + Brand Strategist
This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sebastian Hidalgo
Head of Sales @DURINDAL_US
This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sebastian Hidalgo
Head of Sales @DURINDAL_US
This changed how I speak, sell, and show up.
It made my signal loud, clear, and unshakeable.

Sebastian Hidalgo
Head of Sales @DURINDAL_US
I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

Alli Covington
BOD
I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

Alli Covington
BOD
I’ve worked with founders, investors, and coaches for years.
Nothing gave me this kind of shift.

Alli Covington
BOD
You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.
You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.
You’ve been moving at 60% of what you’re capable of—not because you lack skill, but because your system is throttled. The Go Bigger Protocol pulls out the hidden limiters. Then shows you how to move with full force, without burnout.